Interactive video is a type of video that supports user interaction and allows for non-linear storytelling.
By allowing viewers to interact, you can capture their attention, and keep it.
As viewers can choose their own journey, they will only be served content that they really care about.
This gives companies the chance to provide more accurate information and push customers to the end-product more effectively, whilst also capturing interests and preferences.
WHERE TO USE
- In-video transactions
- Product funnelling
- Brand awareness
- Training and education
- Onboarding and up-selling
- Brand promotion
Interactive video content generates double the conversions of passive content
Interactive content generates 4-5x more page views than static content
91% of B2B buyers prefer to consume interactive and visual content
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