If you work in healthcare, you know that each patient’s journey is unique. When it comes to communication, making patients feel valued and cared for requires more than a one-size-fits-all approach. Patients expect and deserve meaningful interactions that are as personal as their health and tailored to their own individual needs. This is where personalised video steps in.&nbsp;

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<h3 style="text-align: center; font-size: 48px;">Why Healthcare Communications Need a Check-Up, and Why Personalised Video is the Perfect Prescription</h3>
In such a high-stakes environment, where patients put their wellbeing into your hands, trust is everything. That’s why when it comes to what they anticipate in return, 92% of patients expect their healthcare providers to send them personalised reminders and messages.
[Source: NICE]
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfDAdNJ561Pmbx_V-eN0eNYNi3ZBywK3FN_LozcrVomz6vHpzH5gRHGVGXdl-oFNwxxuKvojPOkvYWRTM6F_XLNspkygYTATyr_AB-NN8Oq2rTEbFm0YU0c3YuRUcfXWHkiQqWM?key=aKAEpWaQzurhiKS_7LZBfoFN" width="624" height="351" loading="lazy" style="margin-left: auto; margin-right: auto; display: block;">
Health is inherently personal, and although managing numerous patients at once can be challenging, leveraging customer data offers endless opportunities for healthcare providers to build stronger connections with patients.
<h3>We know personalising at scale can appear daunting, so we've outlined exactly how personalised video can help:</h3>
Confusing Medical Terminology:
Personalised videos have the ability to simplify complex medical jargon that can feel overwhelming when presented in plain text. By using eye-catching animations or relatable live-action footage, these videos break down difficult concepts into easy-to-understand narratives, making information accessible.
Patient Trust:
A video that speaks directly to a patient’s specific condition or treatment plan helps build trust and demonstrates that their care matters. It mirrors the personal attention they would receive in an in-person consultation, fostering a sense of connection and reassurance.
Communication Barriers:
Delivering sensitive medical information requires great care. Personalised videos can convey this information with empathy, tone, and clarity, ensuring that patients understand their health journey and treatment options. By adding elements of interactivity, you can further tailor the communication based on the data collected, helping patients feel more engaged and informed about their care.
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcQ0Ve-9FWy92HWKkoxoRP6bU3Y6Qkniqgh0zxq-2ejAujWvS9_U6WFJz7nyAGpfzyJCd8hlNVdm44ROCYGLPDviJFwtQG6_L-mM1F2Efqatyg7EX4iXrkyeqySWZR0Q4aaJIgd?key=aKAEpWaQzurhiKS_7LZBfoFN" width="446" height="251" loading="lazy" style="margin-left: auto; margin-right: auto; display: block; width: 446px; height: auto; max-width: 100%;">
<h2>Personalised Video in Action</h2>
Personalised video content is uniquely positioned to tackle pain points faced by healthcare professionals. Healthcare providers, from mental health services and opticians to fitness providers and private clinics, can deliver tailored messages that are both informative and empathetic. After all, it’s not just their health you’re improving, it’s their experience with your brand.
So, how can personalised video enhance key touchpoints in a patient’s healthcare journey?
<ul>
<li aria-level="1">Appointment Reminders That Stick</li>
</ul>
Personalised video reminders help patients stay informed and prepared, providing key details such as appointment time, location, preparation steps, and required documents. Scheduled to fit patients' needs, these reminders reduce no-shows and last-minute confusion. With a personal touch, they stand out from standard texts or voice calls, driving better engagement and response rates.
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcAuSeNaHY87ofj5XmOSHr73XGd4UnRS2n0OEXbPzD5d-C_68q-eS6tY7c8FPWHa5d8CBrW_jm33gBaXApW20m0oOZLJgLzovVxfremHD1GYDB_n8q2eUMfAoe7Q8zknp3v1F_SYA?key=aKAEpWaQzurhiKS_7LZBfoFN" width="443" height="249" loading="lazy" style="margin-left: auto; margin-right: auto; display: block; width: 443px; height: auto; max-width: 100%;">
<ul>
<li aria-level="1">&nbsp;Treatment Plans They’ll Actually Follow</li>
</ul>
Miscommunication about treatment plans can lead to poor health outcomes, but personalised videos help by clearly outlining steps in an easy-to-understand format. They explain treatment steps, highlight milestones, and build trust through follow-ups. Follow-up communications delivered via personalised video help patients feel valued even after their consultation, enhancing trust and loyalty. For highly customised plans, such as nutrition plans, video allows healthcare providers to easily customise advice based on dietary requirements.
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeInTCrINbwVYJeR8Xq-IJbQOhEPLfCtctV3a3BwOG6VJvdkJkN2aabCajJAS5oXL3N6CIzHoFTWfX1b9Ey0qzsbjq7c2DeYLmODrcV1V65WaAoNKjinD3JuOq6jAfQa56-EL1BBA?key=aKAEpWaQzurhiKS_7LZBfoFN" width="421" height="237" loading="lazy" style="margin-left: auto; margin-right: auto; display: block; width: 421px; height: auto; max-width: 100%;">
<ul>
<li aria-level="1">&nbsp;Onboarding That Feels Like Hand-Holding</li>
</ul>
Navigating healthcare services for the first time can be overwhelming. Personalised onboarding videos simplify healthcare navigation by guiding new patients through tasks like portal sign-ins, submitting medical history, and using digital tools. And with interactivity, onboarding tasks can even be completed within the video. Reduce friction, build confidence, and ensure a smoother patient experience from the outset.
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcAz-YTWcoDvTDY2yYI_RPPFN9tnCLlXEaC7-aXhAbFjUUFVdNt0-9i4cEmKWfEzoEb6uaaUFEAzxyUemM7nInqsOf0wUjw9xNyQ2vSBDLxuPcaDAuZhZMTN9JYDX_XbCf3jw4T-g?key=aKAEpWaQzurhiKS_7LZBfoFN" width="425" height="239" loading="lazy" style="margin-left: auto; margin-right: auto; display: block; width: 425px; height: auto; max-width: 100%;">
<ul>
<li aria-level="1">&nbsp;Education That’s Accessible</li>
</ul>
Educational videos help patients understand their health, covering medical conditions, wellness tips, and preventative strategies. Why wait until an appointment to educate your patients? Personalised videos provide care beyond appointments, building trust and potentially reducing serious health issues through early intervention.
Video’s visual impact is highly effective for educational content, with 92% of VideoSmart’s personalised videos watched to the end. Exercise and rehabilitation techniques are easier to convey through visual demonstrations, while mental health videos, like mindfulness exercises, can provide accessible, therapeutic support at home, anytime.
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfRV69EnvE_c9135DqwOLfxjT-SfQG_NIWoQg9S69Yx-LBElDUsYy-FxDZWHl4qU31h5TGeuKMSKPbcgSweem8XoAjw7KW1Ge4RlC7yAdImkxCys6bHCNyntJg3RL9K09VOzziC?key=aKAEpWaQzurhiKS_7LZBfoFN" width="427" height="240" loading="lazy" style="margin-left: auto; margin-right: auto; display: block; width: 427px; height: auto; max-width: 100%;">
&nbsp;
<h2>Where we come in</h2>
At VideoSmart, we believe that harnessing data-driven technology to deliver personalised video content isn’t a trend but a necessity in the modern world. With its ability to simplify complex information and provide clear explanations, video is the next best thing to an in-person, one-to-one appointment with your patients. On average, our customers see a 75% increase in open rates when using personalised videos, showing just how powerful tailored messaging can be.
VideoSmart’s expertise and experience make it possible to deliver personalisation at scale, with ease. From concept development and scriptwriting to deployment and analytics, we handle the entire process for you. VideoSmart is committed to maintaining the highest standards of data protection and compliance. All patient data is stored securely, backed by industry-leading security accreditations, so you can trust that your patients' sensitive information is in safe hands.
<h2>Try Personalised Video Now</h2>
Curious to see the impact of personalised video in healthcare for yourself?
<a href="https://healthcare.mba-group.com/#VideoSmart" rel="noopener" target="_blank">Try our free personalised video generator</a>, and receive your very own personalised healthcare video in an instant.&nbsp;
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Your patients are ready for personalised video. Are you?

If you work in healthcare, you know that each patient’s journey is unique. When it comes to communication, making patients feel valued and cared for requires more than a one-size-fits-all approach.

Personalised Video: The Remedy for Better Healthcare Communication

When our Director, Leilah Aintaoui, stepped into the Financial Services Forum studio to deliver her elevator pitch for MBA Group, she touched on a critical challenge facing the industry: making complex financial information accessible, understandable, and actionable. It’s a challenge that the sector has been facing for many years, and one that VideoSmart has been solving with the power of video.

The key message? Video is no longer just a content format, it’s a strategic communication tool, and financial services brands can’t afford to ignore it.
As expectations evolve and digital-first communication becomes the norm, customers are demanding more clarity, more relevance, and more accessibility, especially when it comes to complex financial topics. Whether it’s explaining pension performance, breaking down investment options, or walking someone through their insurance cover, the challenge remains the same: how do you make the complicated feel clear, human, and engaging?
This is where video shines.
At VideoSmart, we specialise in creating personalised, interactive video content that helps financial services brands connect more meaningfully with their customers. These aren’t generic explainer videos, they’re data-driven, dynamic experiences that speak directly to the viewer. And because every interaction is trackable, they don’t just drive understanding, they drive measurable results.
Our work helps FS brands turn traditionally dry or overwhelming communications (think annual statements, onboarding journeys, and regulatory updates) into intuitive, visual experiences that boost engagement, build trust, and simplify decision-making.
Leilah’s pitch touched on more than just creative execution. She highlighted what’s powering all of this: robust technology, behavioural insight, and strategic thinking. In an industry where regulatory complexity and customer fatigue can make it hard to cut through, video provides a way to communicate essential information without sacrificing clarity or compliance.
Financial services brands already know that customer communication is key to long-term loyalty. The difference now is how you communicate. And as Leilah says in her pitch, the smartest strategies use the tools available, from creativity and data to platforms like video, to make each customer touchpoint count.
Watch Leilah’s FSF elevator pitch below.
<a href="https://thefsforum.co.uk/knowledge-hub/tactic/elevator-pitch-mba-group/" rel="noopener"><img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/Untitled%20design%20(4)-2.png" width="1920" height="1080" loading="lazy" alt="Untitled design (4)-2" style="height: auto; max-width: 100%; width: 1920px;"></a>
&nbsp;
<h2>When Strategy Meets Success</h2>
We’ve already seen this approach drive real results. Take Royal London, for example, who turned complex pension data into a dynamic, personalised video experience. By tailoring both the visuals and the audio to each customer, we helped them deliver clear, actionable insights that led to a 328% uplift in click-through rates and a Gold Workplace Pension Ratings Award. In another campaign with a top pension provider, we brought retirement statements to life with personalised narration and interactive tools, such as retirement calculators, leading to industry-leading engagement metrics. These examples show that when financial communications are made personal, visual, and intuitive, customers don’t just pay attention, they take action.
And those are just a couple of examples. Our work spans across the financial services landscape, from pensions to banks and insurers, helping brands reimagine the way they connect with customers. And with every project, we’re proving that smart, strategic video communication doesn’t just inform, it transforms the customer experience.
&nbsp;
To see more of personalised video in practice, visit <a href="https://www.videosmart.com/ourwork">https://www.videosmart.com/ourwork</a>.
Contact us at <a href="mailto:hello@videosmart.com">hello@videosmart.com</a> for financial video solutions that connect.

When our Director stepped into the Financial Services Forum studio to deliver her elevator pitch for MBA Group, she touched on a critical challenge facing the industry.

Elevator Pitch from Our Director Calls for Smarter Video Communication in Finance

Each new year, marketing reports predict how big video will be as a tool for success. But video has already been a leading content format for quite some time. The real question isn’t whether video will remain dominant but why it continues to outpace other formats in engagement, accessibility, and effectiveness. As we enter 2025, it’s worth exploring how video’s supremacy is rooted in technological advancements, shifting consumer behaviours, and evolving platform preferences.
This article delves into why video is not just a fleeting trend but a permanent cornerstone of content strategy, and why it’s only going to get stronger.
We’re asking, why is video so important in 2025?
&nbsp;
<h2 style="margin-top: 15.95pt; margin-right: 0cm; margin-bottom: 15.95pt; padding-left: 0cm;">1. Video Technology</h2>
Accessibility for Everyone
Video creation is easier than ever, all thanks to technology. In 2025, readily available tools like AI-powered video platforms, user-friendly editing software, and automation tools have revolutionised video production. Platforms such as <a href="https://url.avanan.click/v2/r02/___https:/vidiu.com___.YXAxZTptYmEtZGlnaXRhbDphOm86OWFhMzY3Y2U2YzNjYWU1MDFkNDQ0MTE3NzE3ZjIwMjU6NzpjNDkxOjYxM2I5ZTNiZDlhZmUxMzdkZDA1YjNmNTJlZDlhNzQ5NjY5NDc3MWYzN2NmNzBlMzIzMWZlOGExODViNzc3MzY6cDpUOk4" style="color: #000000;">Vidiu</a> enable businesses of all sizes to produce polished, engaging videos without requiring extensive expertise or resources. With features like script generation, AI avatars, and interactivity, barriers to video creation are gone, opening up endless creative possibilities.
Innovative Formats Drive Engagement
The introduction of interactive video, augmented reality (AR) features and even 360° video has elevated the way audiences engage with video content. These formats create immersive experiences that not only captivate viewers but also invite them to actively participate. Imagine a product demo that lets users explore every angle of a product virtually or a training video that adapts based on user responses. This level of interactivity ensures that video content remains fresh and engaging, and the possibilities only become more advanced each year.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/2-Jan-28-2025-04-01-26-7400-PM.png" width="1200" height="630" loading="lazy" alt="2-Jan-28-2025-04-01-26-7400-PM" style="height: auto; max-width: 100%; width: 1200px;">
Better Quality and Faster Speeds
10 years ago, streaming a video often meant waiting through frustrating buffering screens, and 4K video quality was only starting to emerge. Advancements in streaming technology, such as adaptive streaming and 4K video resolution, have significantly improved the viewing experience. No more buffering or pixelated videos—viewers now enjoy seamless, high-quality content even on mobile devices. As internet speeds continue to improve globally, video consumption only becomes more accessible and enjoyable for audiences everywhere.
&nbsp;
<h2 style="margin-top: 15.95pt; margin-right: 0cm; margin-bottom: 15.95pt; padding-left: 0cm;">2. Social Media Algorithms and Video</h2>
<h4 style="margin-top: 15.95pt; margin-right: 0cm; margin-bottom: 15.95pt; padding-left: 0cm;">Algorithms Prefer Video</h4>
Keeping up with social media algorithms can be a challenge for marketers, but one preference is clear: video takes priority in our feeds. Whether it’s Instagram, TikTok, or LinkedIn, algorithms are designed to prioritise video content because it drives higher engagement metrics. Videos naturally increase viewing time, so, with the aim of keeping users on the platform longer, it's no wonder social media platforms promote video content the most as they compete for user attention.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/3-Jan-28-2025-04-01-56-8479-PM.png" width="1200" height="630" loading="lazy" alt="3-Jan-28-2025-04-01-56-8479-PM" style="height: auto; max-width: 100%; width: 1200px;">
Video-Centric Features
From Instagram Reels to YouTube Shorts, platforms are constantly rolling out features designed specifically for video. These tools encourage users to create and consume bite-sized video content that aligns with modern attention spans. Even traditionally text-heavy platforms like LinkedIn now feature native video posts and live-streaming capabilities, showing how video reigns across all industries including B2B marketing.
Retention and Engagement
Video’s ability to deliver information quickly and visually aligns perfectly with today’s fast-paced digital environment. People are more likely to stop scrolling for an engaging video than for static content, making it an essential tool for capturing attention in crowded feeds.
&nbsp;
<h2>3. Audience Engagement &amp; Behaviour</h2>
<h4>The Power of Storytelling</h4>
Video combines visuals, audio, and emotion to create a storytelling medium that resonates deeply with viewers. Whether it’s a heartfelt customer testimonial, a personalised video, or an entertaining social media clip, video has the unique ability to evoke emotions and forge connections in ways that static content simply can’t. No other medium rivals video in its ability to captivate viewers—a strength that continues to grow.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/4-Jan-28-2025-04-02-27-6346-PM.png" width="1200" height="630" loading="lazy" alt="4-Jan-28-2025-04-02-27-6346-PM" style="height: auto; max-width: 100%; width: 1200px;">
The Dominance of Short-Form Content
Platforms like TikTok and Instagram Reels have popularised the trend of short, impactful videos that pack a punch in just a few seconds. These formats cater to shrinking attention spans while still delivering compelling messages. In 2025, this trend shows no signs of slowing down, as audiences continue to crave content that is quick, digestible, and engaging. 
Mobile-First Consumption
With over 70% of video views happening on mobile devices (Statista), video fits seamlessly into the on-the-go lifestyle of modern consumers. Whether they’re commuting, waiting in line, or relaxing at home, people can easily access and engage with video content on their smartphones. This convenience ensures video remains the go-to format for digital consumption.
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<h2 style="margin-top: 15.95pt; margin-right: 0cm; margin-bottom: 15.95pt; padding-left: 0cm;">4. Business Benefits of Video</h2>
Proven ROI
Time and again, studies have shown that video drives higher conversion rates, increases click-through rates, and improves customer retention. According to recent reports, businesses using video see an average of 49% faster revenue growth than those that don’t (HereNow). It’s no wonder that marketers continue to allocate significant portions of their budgets to video campaigns.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/5-Jan-28-2025-04-02-47-8935-PM.png" width="1200" height="630" loading="lazy" alt="5-Jan-28-2025-04-02-47-8935-PM" style="height: auto; max-width: 100%; width: 1200px;">
Personalisation at Scale
Research by Salesforce shows that in 2025, 60% of consumers are expecting personalised video content from businesses. Platforms like VideoSmart specialise in creating personalised video content that speaks directly to individual viewers. Whether it’s addressing customers by name, showcasing tailored recommendations, or providing personalised financial updates, this level of customisation fosters deeper connections and enhances customer loyalty.&nbsp;
Educational Potential
Explainer videos, tutorials, and thought-leadership content are powerful tools for educating audiences in an engaging way. Complex concepts can be broken down into simple, visual narratives that are easy to understand. For businesses, this means using video not just as a marketing tool but as a resource for building trust and authority both internally and externally.
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<h2 style="margin-top: 15.95pt; margin-right: 0cm; margin-bottom: 15.95pt; padding-left: 0cm;">5. The Role of AI in Sustaining Video’s Dominance</h2>
Streamlining Production
Automation tools drastically cut the time and effort needed for video production. Tasks like scriptwriting, editing, and even subtitling can now be handled by AI, allowing teams to focus on strategy and creativity. Platforms like <a href="https://url.avanan.click/v2/r02/___https:/vidiu.com___.YXAxZTptYmEtZGlnaXRhbDphOm86OWFhMzY3Y2U2YzNjYWU1MDFkNDQ0MTE3NzE3ZjIwMjU6NzpjNDkxOjYxM2I5ZTNiZDlhZmUxMzdkZDA1YjNmNTJlZDlhNzQ5NjY5NDc3MWYzN2NmNzBlMzIzMWZlOGExODViNzc3MzY6cDpUOk4" style="color: #000000;">Vidiu</a> exemplify how AI-driven tools are making video production more efficient than ever.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/6-Jan-28-2025-04-03-12-6394-PM.png" width="1200" height="630" loading="lazy" alt="6-Jan-28-2025-04-03-12-6394-PM" style="height: auto; max-width: 100%; width: 1200px;">
Optimisation for Engagement
AI analytics provide valuable insights into viewer behaviour, helping businesses optimise their videos for maximum impact. From recommending the ideal video length to suggesting the best times to post, AI ensures that video content is not only created efficiently but also performs exceptionally well.
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<h4 style="margin-top: 15.95pt; margin-right: 0cm; margin-bottom: 15.95pt; padding-left: 0cm;">Conclusion</h4>
Video’s dominance is no coincidence. It’s the result of constant innovation, unparalleled engagement, and adaptability to evolving technology and audience behaviours. As we move further into 2025, it’s clear that video isn’t just surviving, it’s thriving.
The question for businesses isn’t whether video will remain important but how they can leverage its full potential to stay ahead in an increasingly competitive landscape. By embracing the latest tools, formats, and trends, companies can ensure that their video content continues to captivate and convert audiences for years to come.
To explore cutting-edge video solutions in 2025, contact us at <a href="mailto:hello@videosmart.com" style="color: #000000;">hello@videosmart.com</a> or discover Vidiu, our new AI-powered video creation tool, at <a href="https://url.avanan.click/v2/r02/___https:/www.vidiu.com___.YXAxZTptYmEtZGlnaXRhbDphOm86OWFhMzY3Y2U2YzNjYWU1MDFkNDQ0MTE3NzE3ZjIwMjU6NzoxOWJiOmQwYzViYjdjNTFmMjQwNjJjMTMzMDI4YzIxMThiOWJkZjViNTQxYTc2MGI4NzdiNDc4NzU5YTVlOWExMDNkMWU6cDpUOk4" style="color: #000000;">www.vidiu.com</a>.
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Each new year, marketing reports predict how big video will be as a tool for success. But video has already been a leading content format for quite some time.

The Continued Rise of Video in 2025: Why Does Video Still Reign?

For years, video has been the most powerful media form, but creating it hasn’t always been easy—it’s often costly, complex, and time-consuming. Yet, video still reigns as the most-watched content online, driving 80% of global internet traffic (Personify). Recognising the demand for video and the barriers to creating it, VideoSmart has developed Vidiu—a platform designed to empower professionals to produce high-quality, engaging videos with ease.
In this article, we’ll explore the tools, features, and use cases that make Vidiu a standout platform. But first, a message from the Founder of Vidiu, and Director of VideoSmart, Leilah Aintaoui.
“I am so proud to launch our latest SaaS tool, <a href="https://url.avanan.click/v2/___https:/www.linkedin.com/company/vidiu/___.YXAxZTptYmEtZGlnaXRhbDphOm86OTcxYjRkMmFkYzUwNWE2NTM2MzgyNzc3NTYxNjRlNTc6NjpkNjYwOmM3NGM1MWVkNjYyMzNlMDEzNjY0Zjk5ODliOGVlOGY3NmVmNGExMDgwM2YxMWZmYzZhMTE5NWFiZjE0ZjVlMTg6cDpUOk4">Vidiu</a>. This has been such a long time in the making, and we are incredibly excited. We have built a platform that sets a new standard in professional video creation. Our dedicated team has worked hard to ensure seamless usability and secure, reliable performance. This tool isn't just a product; it’s a game-changer for content creators and salespeople looking for a simple way to elevate their storytelling.
We hope you love it as much as we do - and with a roadmap of new features ahead, getting your feedback on what works, what doesn't, and what you want to see next, is so important.”
&nbsp;
<h4>Why Vidiu?</h4>
If you’re familiar with <a href="https://url.avanan.click/v2/___https:/www.videosmart.com/___.YXAxZTptYmEtZGlnaXRhbDphOm86OTcxYjRkMmFkYzUwNWE2NTM2MzgyNzc3NTYxNjRlNTc6NjowNTc2OjZkM2NiODdmZGMzNzlmMDc5YTgzYzFhYWJiOGQ1ZDNhMzYyOTFkZWRiNTFhNDhiOGZmYmViODBhZDZmYWM4MWQ6cDpUOk4">VideoSmart</a>, you’ll know we’re at the forefront of producing personalised and interactive videos that use cutting-edge technology to connect with audiences on a personal level. But in 2024, we’re enhancing our offering with an entirely new toolkit.
On a mission to eliminate the barriers of modern video creation, we’ve built a platform that brings simplicity and sophistication to anyone with a message to share. Designed for efficiency, Vidiu is tailored for professionals who want the freedom to create engaging, impactful videos without needing a full production team. Whether it’s a quick explainer, a product demo, a sales pitch or an internal update, Vidiu makes video simple by combining cutting-edge technology with an easy-to-navigate interface.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/02.png" width="1200" height="646" loading="lazy" alt="02" style="height: auto; max-width: 100%; width: 1200px;">
<h4>The Brand</h4>
Vidiu’s brand reflects our values: fresh, tech-forward, and approachable. The platform’s youthful, playful design complements its professional-grade capabilities, making it a place where creativity meets precision. Our aim is to keep things simple and efficient without sacrificing quality or fun—after all, video creation should be exciting! The platform’s playful touch is seen in its intuitive interface, colourful features, and vibrant animations, which make it feel approachable and enjoyable to use. At the same time, Vidiu maintains a professional edge with a strong focus on security-first features and high-quality outputs, ensuring it meets the demands of today’s businesses.
The ‘u’ in Vidiu stands for you. Our platform is designed with you at the centre of the experience, and the same goes for our messaging. With Vidiu, you’re not just creating a video—you’re creating a Vidiu, a video tailored specifically to your needs and purpose. Whether you’re showcasing a product, sharing insights, or telling a story, Vidiu empowers you to make it your own.
&nbsp;
<h2 style="text-align: center;">Powerful Features at Your Fingertips</h2>
So, what can you do with Vidiu? Vidiu’s features combine the latest in AI advancements with VideoSmart’s proprietary technology stack to help businesses get the most out of video.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/01.png" width="1200" height="644" loading="lazy" alt="01" style="height: auto; max-width: 100%; width: 1200px;">
<h4>Video Production: </h4>
Create a video in just 3 steps (and 3 minutes).
<ul>
<li>
Start by choosing a background—whether it’s inserting media, picking a colour, recording your screen, or even recording yourself. This is where your Vidiu begins.
</li>
<li>
Next, decide who will narrate your video. You can opt for an AI Avatar, a recording of yourself positioned in the corner of the screen, or even generate text-to-speech audio for a polished, professional touch.
</li>
<li>
 If needed, add additional scenes, or if you’re finished, hit “Generate” to create your Vidiu. Then, send and track your Vidiu with ease! 
</li>
</ul>
<h4>Video Hosting &amp; Sharing:</h4>
Host your Vidiu on a sleek, fully-branded landing page, complete with the option to add custom CTA buttons—empowering you to not only engage viewers but also drive meaningful action. Share your Vidiu in whichever way works best for you—whether through email, SMS, a direct link, or embed code.
<h4>Video Analytics &amp; Insights: </h4>
Stay on top of your Vidiu’s impact with real-time tracking. Your personalised dashboard gives you a detailed view of your video’s performance—tracking everything from views and clicks to key engagement metrics. With insights from the first play to the last click, you will know exactly which content hits the mark, helping you fine-tune your strategy and communicate even more effectively.
<h4>AI Video Tools:</h4>
Vidiu’s AI tools make video creation faster, smarter, and accessible to anyone. With text-to-speech for pro-quality narration and lifelike AI avatars as “virtual hosts,” you can produce polished, engaging videos anytime, anywhere—no setup needed. Whether you’re on the move or in low light, Vidiu’s tech lets you create captivating content effortlessly. And this is only the beginning; Vidiu’s AI capabilities are set to expand with even more innovative features on the way.
<h4>Best in Class Security:</h4>
Vidiu offers best-in-class security to keep your content protected. Our Cyber Essentials PLUS and ISO 27001/9001 certifications ensure rigorous standards, while multi-layer encryption safeguards sensitive data. With features like Single Sign-On, privacy controls, and custom user permissions, Vidiu provides flexibility and control over access and privacy settings. And with more security enhancements on the horizon, we’re committed to maintaining the highest level of protection.
&nbsp;
<h2 style="text-align: center;">How Vidiu Supports Today’s Business Landscape</h2>
Business communication should be engaging at the very least, and video is the most impactful way to make that happen. Vidiu’s versatility caters to everyone, from marketers and educators to sales teams and customer support. With video, businesses can better connect with clients, explain complex ideas, and build their brands—all within minutes.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/03.png" width="1200" height="644" loading="lazy" alt="03" style="height: auto; max-width: 100%; width: 1200px;">
<h4>Sell with Vidiu </h4>
94% of sales professionals say that video helps to build buyer confidence (Wyzowl). Vidiu makes it easy for sales teams to create compelling, personalised videos for pitches, product demos, and follow-ups, allowing them to connect with prospects in a more engaging, memorable way. By adding a human touch through narrated videos or virtual hosts, sales reps can stand out from the competition and build stronger client relationships.
<h4>Market with Vidiu</h4>
Vidiu empowers marketing teams to create engaging, ROI-driven content. With 92% of marketers reporting that video gives them a positive return on investment (Animoto), it’s clear that video is a must-have tool for impactful campaigns. The platform’s intuitive interface and time-saving AI tools allow marketers to create professional-quality videos quickly, without requiring specialised skills or resources.
<h4>Communicate with Vidiu </h4>
Vidiu simplifies communication by helping users create videos that clearly convey complex information or ideas. In fact, 78% of people say that video communication is more effective for demonstrating complex concepts (Wyzowl), making Vidiu an ideal tool for instructional, educational, or internal updates. By enabling users to add narration, visual aids, and even AI avatars, Vidiu helps ensure that key messages are both understandable and engaging, no matter the topic or audience.
<h4>Create with Vidiu </h4>
No tech skills? No problem. Vidiu is designed with simplicity in mind, allowing users to start creating professional-quality videos instantly. With Vidiu, anyone on your team can dive right in, thanks to a user-friendly interface that’s as intuitive as it is powerful. In fact, Vidiu requires no support and training to get started, meaning there’s no waiting for setup or costly onboarding sessions.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/04.png" width="1200" height="644" loading="lazy" alt="04" style="height: auto; max-width: 100%; width: 1200px;">
<h4>How to Get Started</h4>
Getting started with Vidiu is as easy as it gets. Just head to www.vidiu.co.uk and create a free account to start exploring our user-friendly video creation tools right away. With a free account, you can instantly create professional-quality videos without any hassle or setup. If you love the platform and want to unlock even more features, it’s easy to take things up a notch. Simply reach out to enquire about an enterprise account, which provides enhanced capabilities tailored for your team.
We’re excited to see how you’ll use Vidiu to tell your story and amplify your brand.
&nbsp;
<h4>Welcome to Vidiu. Professional Video. Made by you.</h4>
<a rel="noopener noreferrer" href="http://www.vidiu.co.uk/">www.vidiu.co.uk</a>
<a rel="noopener noreferrer" href="mailto:hello@vidiu.co.uk">hello@vidiu.co.uk</a>

On a mission to eliminate the barriers of modern video creation, we’ve built a platform that brings simplicity and sophistication to anyone with a message to share. 

Introducing Vidiu: The New Era of Professional Video Creation, Powered by VideoSmart

Recent research has revealed a concerning trend: people with low financial literacy are often financially worse off compared to their higher-literacy peers, even when their income levels are similar.&nbsp;&nbsp;
A study by abrdn confirms that financial literacy plays a critical role in financial well-being, particularly in areas like pensions and savings. The findings are alarming:&nbsp;
<h4>Pensions:&nbsp;</h4>
<ul>
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Lower-income individuals with low financial literacy are missing an additional £10,000 in their retirement savings compared to those with higher financial literacy.&nbsp;
</li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">
The gap is even more stark for higher earners - those with low financial literacy have £87,500 less saved for retirement than their financially literate counterparts.&nbsp;
</li>
</ul>
Savings:&nbsp;
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">
Only 80% of high-income earners with low financial literacy have any savings at all, while 94% of those with strong financial knowledge are saving for the future.&nbsp;
</li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">
For lower-income earners, the difference is just as significant: 66% with low financial literacy have savings, compared to 79% of those with a better understanding of their finances.&nbsp;
</li>
</ul>
The pattern is clear – those with higher financial literacy are better positioned to save more for the future. As a company that specialises in video communication for financial services, we see this as an opportunity for financial institutions to step up their efforts to educate their customers.&nbsp;
&nbsp;<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/VS%20Financial%20Literacy%20Blog%20Images%20(2).png" width="703" height="527" loading="lazy" alt="VS Financial Literacy Blog Images (2)" style="height: auto; max-width: 100%; width: 703px; margin-left: auto; margin-right: auto; display: block;">
<h3>The Responsibility of Financial Institutions&nbsp;&nbsp;</h3>
A lack of financial literacy can lead to poor financial decisions, inadequate savings, and ill-preparedness for retirement. Financial institutions, while focused on providing financial products and services, also play a vital role in helping customers understand and thrive in the financial world. In fact, financial firms have a standard of care to maintain when adhering to the Consumer Duty set by the Financial Conduct Authority. The Duty sets high standards for considering customer outcomes, including enabling and supporting customers to pursue their financial objectives. The challenge lies in making complex financial information accessible and easy to digest.&nbsp;&nbsp;
This is where the power of personalised video shines. Research shows that individuals retain 95% of a message when they watch it in a video compared to just 10% when reading text. Videos can break down complex financial concepts into engaging, visual experiences that simplify understanding and drive action. By incorporating customer data, personalised videos create a one-on-one experience, offering clear, tailored explanations of everyone's finances.&nbsp;
&nbsp;
<h3>How Video Helps Increase Financial Literacy: Award Winning Campaigns&nbsp;</h3>
Our team have helped numerous financial institutions create personalised and interactive video campaigns that translate technical financial information into comprehensive, actionable messages. Over the years, we’ve helped our clients achieve success and recognition in their industries.&nbsp;
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/VS%20Financial%20Literacy%20Blog%20Images%20(3).png" width="703" height="527" loading="lazy" alt="VS Financial Literacy Blog Images (3)" style="height: auto; max-width: 100%; width: 703px; margin-left: auto; margin-right: auto; display: block;">
We have delivered award-winning campaigns that effectively adhere to the standards of the 2023 Consumer Duty for many years. Royal London, the largest mutual life insurance, pensions and investment company in the UK, won a Gold Workplace Pension Ratings Award for revolutionising their pension customer’s annual reviews with personalised video. Each video featured up to 15 points of personalisation in both text and audio, providing highly tailored video messages for every customer. Interactive call-to-action buttons at the end allowed members to view their full pension statements and check if they were on track for their desired retirement lifestyle. This approach led to impresive results, with a 328% uplift in industry average email click rates and 98% of videos played till the end. This campaign stands as a great example of how breaking down complex financial concepts with captivating video can foster better financial outcomes for customers.&nbsp;
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/VS%20Financial%20Literacy%20Blog%20Images%20(5).png" width="705" height="529" loading="lazy" alt="VS Financial Literacy Blog Images (5)" style="height: auto; max-width: 100%; width: 705px; margin-left: auto; margin-right: auto; display: block;">
Another campaign of note, delivered in partnership with a top pension provider, gained industry recognition for using personalised video to simplify their pension statements. This campaign was designed to simplify complex pension information, providing clear and engaging visual representations of each member’s retirement savings. The videos not only explained how current contributions would impact future living standards but also included interactive elements, such as calls to action that encouraged members to download their statements and use retirement calculators. As a result, the campaign saw an 88% email open rate, a 95% video completion rate, and an 86% interaction rate with the calls to action, leading to a marked increase in customer engagement and understanding of their pensions.&nbsp;
While we’re proud to be part of these award-winning projects, the real value lies in the tangible benefits our clients’ customers experience - simplified financial information, improved literacy, and empowered decision-making.&nbsp;
&nbsp;
<h3>Driving Financial Literacy Forward&nbsp;</h3>
Financial services companies can have a direct, positive impact on the financial well-being of their customers by investing in tools and solutions that educate and inform. As financial literacy becomes increasingly important, video communication stands out as one of the most effective ways to simplify financial concepts and drive engagement. With personalised, easy-to-understand video communications, financial institutions can help bridge the gap in financial literacy, and ensure that their customers are well-equipped to make smart financial decisions that impact their future, helping to achieve positive outcomes.&nbsp;
&nbsp;
<h4>Is your financial institution prepared to educate customers through video?&nbsp;</h4>
<h4>Contact us at <a href="mailto:hello@videosmart.com">hello@videosmart.com</a>, or visit <a href="http://www.videosmart.com/">www.videosmart.com</a>.&nbsp;&nbsp;</h4>
&nbsp;

Recent research has revealed a concerning trend: people with low financial literacy are often financially worse off compared to their higher-literacy peers, even when their income levels are similar.  

Boosting Financial Literacy with Video: A Powerful Tool for Financial Services

As companies race to stay ahead in a digital landscape underpinned by rapidly evolving technology, there's one crucial factor that can't be ignored: security. Without it, innovation is just a house of cards waiting to collapse.
The recently introduced Digital Innovation and Smart Data Bill (DISD Bill) reflects this reality. Its goal is to ensure secure data handling and the effective use of smart data for economic growth and improved service delivery. Financial institutions, which handle vast amounts of sensitive data, from account numbers to transaction details, must implement robust security measures to protect against unauthorised access and misuse.
But data protection in finance, or any industry, isn't just about compliance; it's a key driver of innovation. By prioritising security, companies can create an environment of trust, encouraging collaboration and creativity. At VideoSmart, we firmly believe that the best innovation is secure innovation, because in finance, innovation should never come at the expense of consumer trust.
To explore how security drives innovation, we quizzed some of the VideoSmart leadership team, Leilah Aintaoui and Claudio Batista.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/VS%20FS%20Blog%20Images%20(5).png" width="2776" height="1991" loading="lazy" alt="Leilah Aintaoui, Digital Growth Director of MBA Group" style="height: auto; max-width: 100%; width: 2776px;">
<h4>Leilah Aintaoui, Digital Growth Director of MBA Group.</h4>
<h4>When VideoSmart was first founded, how much emphasis was placed on security from the very beginning and why?</h4>
Security has been a cornerstone of our business since day one. From the beginning, we've prioritised robust data protection measures to ensure our clients' data is handled with the utmost care and confidentiality. Our commitment to security isn't just about compliance; it's about building trust and delivering peace of mind, knowing that their data is in safe hands.
<h4>How has our commitment to secure innovation helped differentiate VideoSmart in the martech space and contributed to our success, especially for clients in highly regulated industries like financial services?</h4>
Our commitment to secure innovation has been a key differentiator in the video technology space, particularly for clients in highly regulated industries. By incorporating the latest in security into every aspect of our solutions, we not only meet but often exceed industry standards. This approach has allowed us to build deep trust with our clients, who rely on us to protect sensitive data while delivering cutting-edge solutions. This trust has been instrumental in our success, as clients know they can count on us to innovate securely, helping them stay competitive without compromising compliance or security.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/VS%20FS%20Blog%20Images%20(3).png" width="2776" height="1991" loading="lazy" alt="Personalised Video for Financial Services" style="height: auto; max-width: 100%; width: 2776px;">
<h4 data-placeholder="Write here. You can also include @mentions." aria-label="Write here. You can also include @mentions.">How do we communicate our security practices and measures to our Financial Services customers to build trust and assurance?&nbsp;</h4>
We believe that transparency is key to building trust. That’s why we provide up to date and transparent documentation, regular security audits, penetration tests and dedicated briefings to our clients. By providing detailed insights into our security measures, from encryption protocols to data access controls, we ensure they understand how we protect their sensitive information. This open approach builds the trust and assurance they need to confidently partner with us.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/VS%20FS%20Blog%20Images%20(7).png" width="2776" height="1991" loading="lazy" alt="Claudio Batista, Head of Technology at VideoSmart." style="height: auto; max-width: 100%; width: 2776px;">
<h4>Claudio Batista, Head of Technology at VideoSmart.</h4>
<h4>How is sensitive customer data, especially financial data, protected during video creation, storage, and transmission?&nbsp;</h4>
At VideoSmart, protecting sensitive data is a multi-layered process that uses a combination of techniques, stringent processes, and rigorous controls to guarantee all sensitive data is secure.
We start with only using the essential data, discarding anything unnecessary and ensuring accurate mapping and thorough validation. Once data becomes part of a video, we lock it down tight and when it's time for your video to move, we protect its transmission with a digital bodyguard (encryption) that stays with it throughout its journey.
To support these measures, we provide annual training for all employees, including a mandatory assessment to ensure that every employee applies the required controls in their daily roles. We also conduct annual audits to ensure compliance with relevant regulations.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/VS%20FS%20Blog%20Images%20(2).png" width="2776" height="1991" loading="lazy" alt="Personalised Video for Financial Services" style="height: auto; max-width: 100%; width: 2776px;">
<h4>How does VideoSmart balance innovation with security in our platform’s development?</h4>
Balancing innovation and security is at the heart of our development philosophy. At VideoSmart, we’ve created a development lifecycle that integrates both aspects seamlessly. Here’s how we strike that balance:
Our approach combines security measures with agile development practices. We've implemented a comprehensive system of checks and balances, including regular code reviews and automated testing, to catch potential issues early. A series of continuous integration and continuous deployment pipelines incorporate automated vulnerability scanning ensuring that security is consistently maintained without slowing down innovation and as we push the boundaries of what's possible with video marketing, we're also maintaining the highest standards of data protection.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/Picture3.jpg" width="942" height="675" loading="lazy" alt="VideoSmart Dashboard" style="height: auto; max-width: 100%; width: 942px;">
<h4>As for the future, how do you see security shaping martech innovation? What emerging trends are we preparing for?</h4>
The increase in regulations related to data privacy and protection is reshaping the future of martech innovation. &nbsp;
Just in last few months, operating systems and browsers have implemented increasingly strict measures to limit the amount of information shared between consumers and the websites they visit, pushing the industry towards explicit consent models and first-party data strategies. This shift is challenging traditional marketing practices but also driving new creative thinking in how we engage with consumers.
Looking ahead, AI and machine learning will become central in martech evolution. These technologies will enhance data analysis, predictive modelling, and personalisation, enabling deeper insights and more tailored customer experiences.
<h4>Conclusion</h4>
The future of financial martech is being reshaped by an increasing focus on data privacy and security. As regulations tighten and consumers demand greater control over their data, businesses that innovate responsibly, will foster stronger, trust-based relationships with consumers while delivering more effective marketing solutions.
At VideoSmart, we’re not just ready for the future, we’re leading the way. By embedding security into every step of our process, we deliver cutting-edge video solutions to our clients without ever compromising on data protection.
&nbsp;
<h4>Want to dive deeper into financial services innovation? Download our recent whitepaper where we laid the groundwork for navigating upcoming legislative changes in financial services marketing.</h4>
<h4><a href="https://pages.videosmart.com/videosmart-navigating-new-rules-whitepaper-form?utm_content=307270495&amp;utm_medium=social&amp;utm_source=linkedin&amp;hss_channel=lcp-15154047" rel="noopener">Get your copy here.&nbsp;</a></h4>
&nbsp;
Is your financial institution ready to innovate securely?
Contact us at <a rel="noopener noreferrer" href="mailto:hello@videosmart.com">hello@videosmart.com</a>.
<a rel="noopener noreferrer" href="http://videosmart.com/">videosmart.com</a>
&nbsp;

As companies race to stay ahead in a digital landscape underpinned by rapidly evolving technology, there's one crucial factor that can't be ignored: security. 

Video Marketing News, Opinion and Personalised Video Insights

Helping you make the most of your marketing.

Video Marketing News, Opinion and Personalised Video Insights

Helping you .css-37han8{font-family:Archia SemiBold;}make the most of your marketing.

Helping you make the most of your marketing.