For years, ‘personalisation’ has been one of the most overused and underdelivered promises in financial services. A first name on a letter. A birthday email. A vague nod to customer data. But as customer expectations grow and customer bases become increasingly diverse, those surface-level touches start to feel increasingly outdated.
It’s no longer enough to know your customer’s age or income bracket. Today’s consumers expect financial services to anticipate their needs, speak their language, and deliver value on their terms. From Gen Alpha to Baby Boomers, every generation carries its own preferences, priorities, and financial fluency. The question is, are your customer experiences keeping up?
<h2 style="font-size: 30px;">The Problem with ‘Average’</h2>
It’s tempting to build services around generational stereotypes: Gen Z love TikTok, Millennials are drowning in house deposits, Baby Boomers don’t trust apps. But the truth is more complicated. Financial knowledge, digital confidence, and life priorities don’t always align with age.
One person might be digitally fluent but financially anxious. Another might prefer paper statements but have a complex investment portfolio. Meaningful financial services need to flex to fit the person in front of them. That’s where hyper-personalisation changes the game.&nbsp;
<h2 style="font-size: 30px;">Personalisation in Motion</h2>
Hyper-personalisation is not just another marketing buzzword. It’s about using smart insights to deliver financial experiences tailored to each individual’s situation, on their terms. Video makes it possible to deliver these experiences at scale, with a human touch.
We’re not talking about basic data segmentation. Hyper-personalisation means dynamic, meaningful content that reflects a person’s financial reality: a custom investment suggestion, an insurance offer shaped around lifestyle, or a personalised video that walks someone through their pension performance.
It’s personalisation that moves with your customers, adapting to their needs and preferences in real-time. This isn’t just a shiny tech offering, it’s about connecting on a human level, because ultimately, when people feel understood, they’re more likely to trust, engage, and stay loyal.
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXejQC9DVkky5td_pVtgYblW2QX4d-HWDmBZYNlBz1MlednCfzYN1JzWeINiGlN1WRTAxeia3I87pdx83Ms7b2nZHCZ4YK3Pr7zTp22WENvWoq0bm6zAkJ4LKNS8aYBV1tzGWuk7WzjApizKFzWMqEo?key=0D2lASFgVdcn9YqFwtcXGg" width="751" height="403" loading="lazy" style="width: 751px; height: auto; max-width: 100%;">
<h2 style="font-size: 30px;">Playful, Purposeful, and Personal: Educating Through Experience</h2>
Financial literacy remains an obstacle, especially among younger generations. And while the industry’s typical response to financial education has been PDFs and jargon-heavy explainer videos, it turns out that a little play goes a long way.
Gamification is transforming financial education, and video is the perfect medium to deliver it. Dynamic quizzes, interactive pension planners, and scenario-based decision tools don’t just grab attention; they improve financial confidence by making complex topics feel approachable. With interactive video, you can capture your audience’s attention and drive action directly within the player, whether you’re aiming to improve service or educate on essential financial know-how.
The smartest financial brands aren’t just adding bells and whistles for the sake of it . They’re embedding regulatory compliance within these experiences and using them to foster genuine understanding, not just to tick a digital engagement box.
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXesuf0TCXjKAjkjX9YT61kgz-zrjqmoxcNEVu7Ny8VMEUCKhLsd7lpc5vm4NHOmH-FFwOhhouVUDGAvrVCfdRlNvEqZqDGyTHfMwq_pAw3wS_iqt-LTth4k1KFJWG7vAcqI8HSzLD434tc8OvkU3Q?key=0D2lASFgVdcn9YqFwtcXGg" width="742" height="398" loading="lazy" style="width: 742px; height: auto; max-width: 100%;">
<h2 style="font-size: 30px;">Want to See What’s Next?</h2>
We’ve only scratched the surface here. In the latest whitepaper from MBA Group, ‘Shift Got Real: Navigating Generational Flux in Financial Services’, we unpack what it means to be truly audience-led, explore how to personalise at scale without losing clarity, and share real-world examples of financial brands using digital tools to drive trust, understanding, and meaningful action.
Find out how leading brands are using hyper-personalisation, gamification, and smart data through video to create financial experiences that resonate with every generation.
<h2 style="font-size: 20px;">Curious? Download the full whitepaper and start rethinking what personal really looks like in financial services.</h2>
<a href="https://hubs.la/Q03r07rj0" rel="noopener" target="_blank"><img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/Shift%20Got%20Real%20CTA%20Banner%20%20(1).png" width="4000" height="1200" loading="lazy" alt="Shift Got Real Whitepaper" style="height: auto; max-width: 100%; width: 4000px;"></a>
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For years, ‘personalisation’ has been one of the most overused and underdelivered promises in financial services. But as customer expectations grow and customer bases become increasingly diverse...

It’s Not Personal (Enough): Rethinking Relevance in Financial Services

It’s been just a few months since we launched our video messaging platform Vidiu, and what a start it’s been. Created to make professional video creation fast, intuitive, and powerful, Vidiu is already resonating with a vast mix of job sectors from sales, marketing, HR and operations, allowing them to pitch, personalise, and present with impact.
“The response since launch has been brilliant. Watching the platform be used in ways that suit each unique user is exactly why we built it. Every feature we build is driven by real user needs, balanced with ambitious ideas drawn from the best of what’s happening across tech. Our mission is clear: empower people to create faster, communicate more effectively, and make video a natural part of everyday work. And we’re only just getting started.”
- Leilah Aintaoui, Founder of Vidiu
As Vidiu continues to evolve, we’ve been busy rolling out our new flexible plans to meet all users' needs with sort after tools that make video creation even smarter and more scalable for businesses of all sizes. Let’s take a look at what’s new.
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<h2 style="font-size: 30px; text-align: center;">Flexible Plans, Built for You</h2>
When we set out to create Vidiu, we wanted it to be more than just powerful, we wanted it to be accessible, and built for your needs. That’s why we’ve launched a range of pricing plans designed to suit different priorities, whether you're a solo professional, a growing team, or a large enterprise.
We know that not everyone uses video in the same way. Some people just need to create a one off, quick-turnaround, polished video. Others want to build entire communication journeys powered by video. Our plans were built to reflect these real-world use cases, with flexibility, scalability, and simplicity at their core.
Visit <a href="http://vidiu.com/plans">vidiu.com/plans</a> to discover the plan that’s right for you! In the meantime, here’s a quick breakdown:
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeaUPM9Ox68TRaKTzPBMjzShWVoZ4OSY5Qyk1sdE-Vxbyi9dFFERD27I3jpHRSgE6QlLpZnC_i4pYuwJQh8ZJq33Vnr3Vo9uflTKjJDymwdoxZLrD-IL5VWX_pZZj9ycbRW74HJFQ?key=1bQLNlRRf3lg4jPvld3Hjg" width="771" height="414" loading="lazy" style="width: 771px; height: auto; max-width: 100%; margin-left: auto; margin-right: auto; display: block;">
<h4 style="font-size: 20px;">Free </h4>
Perfect for teams of one who are wanting to build video into their strategy. This plan offers essential tools to create, edit and send videos quickly and easily, ideal for simple messages and first impressions.
<h4 style="font-size: 20px;">Core</h4>
For solo professionals who need more power. Core unlocks features like in-video clickable buttons that lets you prompt action straight from your video, expanded video performance analytics, stock footage access, and more, to elevate your video game.
<h4>Team</h4>
Built for growing teams, this plan blends collaboration and customisation. Keep your videos on-brand with custom branding, explore more ways to share your content, and get ready for even more team-friendly features, like enhanced collaboration tools and custom avatars (coming soon). It’s everything you need to create and succeed together.
<h4 style="font-size: 20px;">Enterprise</h4>
Tailored for larger teams or organisations with advanced needs, the Enterprise plan offers a fully tailored experience. From bespoke requirements to unlimited flexibility, it delivers the highest levels of security, dedicated account management, and strategic onboarding to set your team up for long-term success.&nbsp;
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Each plan is designed to grow with you and work for you, so whether you're just getting started or scaling video across your business, Vidiu is ready to meet you where you are.
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<h2 style="font-size: 42px; text-align: center;">Our Smartest Tools Yet</h2>
With each new plan, comes new features. Behind these exciting new tools is a clear purpose: to help you create better videos with less hassle, whether that’s by improving teamwork, expanding your reach, or elevating your visuals. Let’s take a closer look.
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<h4 style="font-size: 20px;">Generate Scripts in Seconds With AI</h4>
Staring at a blank page? Vidiu’s new AI Script Generator turns prompts into ready-to-use scripts for your video scenes, whether you’re writing a sales pitch, explainer, or onboarding guide. Just tell it what you want to say, and Vidiu will shape it into a video-ready script that feels polished and human. It doesn't end there. You can easily optimise your script by improving the writing, translating it, changing the tone, or adjusting the length, all powered by AI to make your message just right.
💡Great for: Sales intros, product walkthroughs, internal updates, customer support&nbsp;
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<h4 style="font-size: 20px;">Stock Assets Library&nbsp;</h4>
Need visual content but don’t have your own images or footage? Vidiu now integrates with Pexels, giving you access to a high-quality stock library right within the platform. Whether you’re illustrating a concept or setting the scene, you’ll find something that fits without leaving your workspace.
💡Great for: Marketing demos, educational explainers, social content
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<h4 style="font-size: 20px;">Auto-Generated Subtitles</h4>
Our AI-powered subtitles automatically generate accurate transcriptions. Plus, with multilingual subtitles coming soon, featuring built-in translation into multiple languages, your videos will become even more accessible, inclusive, and ready to reach a global audience.
💡 Great for: Accessibility compliance, training content, customer support, global reach
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<h2 style="font-size: 36px; text-align: center;">More Coming Soon:&nbsp;</h2>
<h4 style="font-size: 20px;">Brand Collaboration Tools</h4>
Creating video is rarely a solo task. That’s why we’re adding features to make working together super smooth. Think shared project access, easy feedback with comments right on the timeline, and quick sign-offs. Everything you need to co-create faster and smarter, all in one place.
<h4>Gated Content&nbsp;</h4>
Need to keep videos under wraps? Use password-protected links to share sensitive or exclusive content only with the right people. Simple, secure, and totally in your control.
<h4>Real Time Alerts</h4>
Get instant heads-up when someone watches, clicks, or shares your video. Stay in the loop and jump on opportunities as they happen.
<h4>Sign Language Avatars</h4>
Make your videos truly inclusive with AI-powered sign language avatars. Perfect for deaf and hard-of-hearing viewers, these avatars bring your message to life in a whole new way.
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<h4 style="font-size: 20px;">Meet the Devs Behind the Magic</h4>
Behind every Vidiu update is a team of developers working hard to make video creation simpler, smarter, and more powerful. From AI integration to performance improvements, they’re shaping the future of the platform, always with your feedback in mind.
“Vidiu was built to streamline video creation and sharing into a seamless, professional process in just a few intuitive and quick steps. We aim to eliminate the need for costly and complex software by combining everything in one powerful platform. With robust integrations and intelligent features, Vidiu offers a complete solution for any business. And this is just the beginning! Our roadmap is filled with ambitious updates that will take Vidiu’s capabilities to the next level.”
- Claudio Batista, Head of Technology at VideoSmart
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From day one, Vidiu has been about putting professional video creation into more hands. Whether you’re in sales, marketing, customer support, HR, or any team with a story to tell, Vidiu is here to help you do it better.
We can’t wait to hear what you think of the new features, and what you’d love to see next.
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<h4 style="font-weight: bold; font-size: 16px;">Head to<a href="https://vidiu.com/plans"> vidiu.com/plans</a> to explore our new pricing tiers and understand which option is best for you!&nbsp;</h4>
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As Vidiu continues to evolve, we’ve been rolling out our new flexible plans to meet all users' needs with sort after tools that make video creation even smarter...

Vidiu Just Got Better: All New plans, Next-level Features.

When our Director, Leilah Aintaoui, stepped into the Financial Services Forum studio to deliver her elevator pitch for MBA Group, she touched on a critical challenge facing the industry: making complex financial information accessible, understandable, and actionable. It’s a challenge that the sector has been facing for many years, and one that VideoSmart has been solving with the power of video.

The key message? Video is no longer just a content format, it’s a strategic communication tool, and financial services brands can’t afford to ignore it.
As expectations evolve and digital-first communication becomes the norm, customers are demanding more clarity, more relevance, and more accessibility, especially when it comes to complex financial topics. Whether it’s explaining pension performance, breaking down investment options, or walking someone through their insurance cover, the challenge remains the same: how do you make the complicated feel clear, human, and engaging?
This is where video shines.
At VideoSmart, we specialise in creating personalised, interactive video content that helps financial services brands connect more meaningfully with their customers. These aren’t generic explainer videos, they’re data-driven, dynamic experiences that speak directly to the viewer. And because every interaction is trackable, they don’t just drive understanding, they drive measurable results.
Our work helps FS brands turn traditionally dry or overwhelming communications (think annual statements, onboarding journeys, and regulatory updates) into intuitive, visual experiences that boost engagement, build trust, and simplify decision-making.
Leilah’s pitch touched on more than just creative execution. She highlighted what’s powering all of this: robust technology, behavioural insight, and strategic thinking. In an industry where regulatory complexity and customer fatigue can make it hard to cut through, video provides a way to communicate essential information without sacrificing clarity or compliance.
Financial services brands already know that customer communication is key to long-term loyalty. The difference now is how you communicate. And as Leilah says in her pitch, the smartest strategies use the tools available, from creativity and data to platforms like video, to make each customer touchpoint count.
Watch Leilah’s FSF elevator pitch below.
<a href="https://thefsforum.co.uk/knowledge-hub/tactic/elevator-pitch-mba-group/" rel="noopener"><img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/Untitled%20design%20(4)-2.png" width="1920" height="1080" loading="lazy" alt="Untitled design (4)-2" style="height: auto; max-width: 100%; width: 1920px;"></a>
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<h2>When Strategy Meets Success</h2>
We’ve already seen this approach drive real results. Take Royal London, for example, who turned complex pension data into a dynamic, personalised video experience. By tailoring both the visuals and the audio to each customer, we helped them deliver clear, actionable insights that led to a 328% uplift in click-through rates and a Gold Workplace Pension Ratings Award. In another campaign with a top pension provider, we brought retirement statements to life with personalised narration and interactive tools, such as retirement calculators, leading to industry-leading engagement metrics. These examples show that when financial communications are made personal, visual, and intuitive, customers don’t just pay attention, they take action.
And those are just a couple of examples. Our work spans across the financial services landscape, from pensions to banks and insurers, helping brands reimagine the way they connect with customers. And with every project, we’re proving that smart, strategic video communication doesn’t just inform, it transforms the customer experience.
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To see more of personalised video in practice, visit <a href="https://www.videosmart.com/ourwork">https://www.videosmart.com/ourwork</a>.
Contact us at <a href="mailto:hello@videosmart.com">hello@videosmart.com</a> for financial video solutions that connect.

When our Director stepped into the Financial Services Forum studio to deliver her elevator pitch for MBA Group, she touched on a critical challenge facing the industry.

Elevator Pitch from Our Director Calls for Smarter Video Communication in Finance

If you work in healthcare, you know that each patient’s journey is unique. When it comes to communication, making patients feel valued and cared for requires more than a one-size-fits-all approach. Patients expect and deserve meaningful interactions that are as personal as their health and tailored to their own individual needs. This is where personalised video steps in.&nbsp;

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<h3 style="text-align: center; font-size: 48px;">Why Healthcare Communications Need a Check-Up, and Why Personalised Video is the Perfect Prescription</h3>
In such a high-stakes environment, where patients put their wellbeing into your hands, trust is everything. That’s why when it comes to what they anticipate in return, 92% of patients expect their healthcare providers to send them personalised reminders and messages.
[Source: NICE]
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfDAdNJ561Pmbx_V-eN0eNYNi3ZBywK3FN_LozcrVomz6vHpzH5gRHGVGXdl-oFNwxxuKvojPOkvYWRTM6F_XLNspkygYTATyr_AB-NN8Oq2rTEbFm0YU0c3YuRUcfXWHkiQqWM?key=aKAEpWaQzurhiKS_7LZBfoFN" width="624" height="351" loading="lazy" style="margin-left: auto; margin-right: auto; display: block;">
Health is inherently personal, and although managing numerous patients at once can be challenging, leveraging customer data offers endless opportunities for healthcare providers to build stronger connections with patients.
<h3>We know personalising at scale can appear daunting, so we've outlined exactly how personalised video can help:</h3>
Confusing Medical Terminology:
Personalised videos have the ability to simplify complex medical jargon that can feel overwhelming when presented in plain text. By using eye-catching animations or relatable live-action footage, these videos break down difficult concepts into easy-to-understand narratives, making information accessible.
Patient Trust:
A video that speaks directly to a patient’s specific condition or treatment plan helps build trust and demonstrates that their care matters. It mirrors the personal attention they would receive in an in-person consultation, fostering a sense of connection and reassurance.
Communication Barriers:
Delivering sensitive medical information requires great care. Personalised videos can convey this information with empathy, tone, and clarity, ensuring that patients understand their health journey and treatment options. By adding elements of interactivity, you can further tailor the communication based on the data collected, helping patients feel more engaged and informed about their care.
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcQ0Ve-9FWy92HWKkoxoRP6bU3Y6Qkniqgh0zxq-2ejAujWvS9_U6WFJz7nyAGpfzyJCd8hlNVdm44ROCYGLPDviJFwtQG6_L-mM1F2Efqatyg7EX4iXrkyeqySWZR0Q4aaJIgd?key=aKAEpWaQzurhiKS_7LZBfoFN" width="446" height="251" loading="lazy" style="margin-left: auto; margin-right: auto; display: block; width: 446px; height: auto; max-width: 100%;">
<h2>Personalised Video in Action</h2>
Personalised video content is uniquely positioned to tackle pain points faced by healthcare professionals. Healthcare providers, from mental health services and opticians to fitness providers and private clinics, can deliver tailored messages that are both informative and empathetic. After all, it’s not just their health you’re improving, it’s their experience with your brand.
So, how can personalised video enhance key touchpoints in a patient’s healthcare journey?
<ul>
<li aria-level="1">Appointment Reminders That Stick</li>
</ul>
Personalised video reminders help patients stay informed and prepared, providing key details such as appointment time, location, preparation steps, and required documents. Scheduled to fit patients' needs, these reminders reduce no-shows and last-minute confusion. With a personal touch, they stand out from standard texts or voice calls, driving better engagement and response rates.
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcAuSeNaHY87ofj5XmOSHr73XGd4UnRS2n0OEXbPzD5d-C_68q-eS6tY7c8FPWHa5d8CBrW_jm33gBaXApW20m0oOZLJgLzovVxfremHD1GYDB_n8q2eUMfAoe7Q8zknp3v1F_SYA?key=aKAEpWaQzurhiKS_7LZBfoFN" width="443" height="249" loading="lazy" style="margin-left: auto; margin-right: auto; display: block; width: 443px; height: auto; max-width: 100%;">
<ul>
<li aria-level="1">&nbsp;Treatment Plans They’ll Actually Follow</li>
</ul>
Miscommunication about treatment plans can lead to poor health outcomes, but personalised videos help by clearly outlining steps in an easy-to-understand format. They explain treatment steps, highlight milestones, and build trust through follow-ups. Follow-up communications delivered via personalised video help patients feel valued even after their consultation, enhancing trust and loyalty. For highly customised plans, such as nutrition plans, video allows healthcare providers to easily customise advice based on dietary requirements.
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeInTCrINbwVYJeR8Xq-IJbQOhEPLfCtctV3a3BwOG6VJvdkJkN2aabCajJAS5oXL3N6CIzHoFTWfX1b9Ey0qzsbjq7c2DeYLmODrcV1V65WaAoNKjinD3JuOq6jAfQa56-EL1BBA?key=aKAEpWaQzurhiKS_7LZBfoFN" width="421" height="237" loading="lazy" style="margin-left: auto; margin-right: auto; display: block; width: 421px; height: auto; max-width: 100%;">
<ul>
<li aria-level="1">&nbsp;Onboarding That Feels Like Hand-Holding</li>
</ul>
Navigating healthcare services for the first time can be overwhelming. Personalised onboarding videos simplify healthcare navigation by guiding new patients through tasks like portal sign-ins, submitting medical history, and using digital tools. And with interactivity, onboarding tasks can even be completed within the video. Reduce friction, build confidence, and ensure a smoother patient experience from the outset.
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcAz-YTWcoDvTDY2yYI_RPPFN9tnCLlXEaC7-aXhAbFjUUFVdNt0-9i4cEmKWfEzoEb6uaaUFEAzxyUemM7nInqsOf0wUjw9xNyQ2vSBDLxuPcaDAuZhZMTN9JYDX_XbCf3jw4T-g?key=aKAEpWaQzurhiKS_7LZBfoFN" width="425" height="239" loading="lazy" style="margin-left: auto; margin-right: auto; display: block; width: 425px; height: auto; max-width: 100%;">
<ul>
<li aria-level="1">&nbsp;Education That’s Accessible</li>
</ul>
Educational videos help patients understand their health, covering medical conditions, wellness tips, and preventative strategies. Why wait until an appointment to educate your patients? Personalised videos provide care beyond appointments, building trust and potentially reducing serious health issues through early intervention.
Video’s visual impact is highly effective for educational content, with 92% of VideoSmart’s personalised videos watched to the end. Exercise and rehabilitation techniques are easier to convey through visual demonstrations, while mental health videos, like mindfulness exercises, can provide accessible, therapeutic support at home, anytime.
<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfRV69EnvE_c9135DqwOLfxjT-SfQG_NIWoQg9S69Yx-LBElDUsYy-FxDZWHl4qU31h5TGeuKMSKPbcgSweem8XoAjw7KW1Ge4RlC7yAdImkxCys6bHCNyntJg3RL9K09VOzziC?key=aKAEpWaQzurhiKS_7LZBfoFN" width="427" height="240" loading="lazy" style="margin-left: auto; margin-right: auto; display: block; width: 427px; height: auto; max-width: 100%;">
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<h2>Where we come in</h2>
At VideoSmart, we believe that harnessing data-driven technology to deliver personalised video content isn’t a trend but a necessity in the modern world. With its ability to simplify complex information and provide clear explanations, video is the next best thing to an in-person, one-to-one appointment with your patients. On average, our customers see a 75% increase in open rates when using personalised videos, showing just how powerful tailored messaging can be.
VideoSmart’s expertise and experience make it possible to deliver personalisation at scale, with ease. From concept development and scriptwriting to deployment and analytics, we handle the entire process for you. VideoSmart is committed to maintaining the highest standards of data protection and compliance. All patient data is stored securely, backed by industry-leading security accreditations, so you can trust that your patients' sensitive information is in safe hands.
<h2>Try Personalised Video Now</h2>
Curious to see the impact of personalised video in healthcare for yourself?
<a href="https://healthcare.mba-group.com/#VideoSmart" rel="noopener" target="_blank">Try our free personalised video generator</a>, and receive your very own personalised healthcare video in an instant.&nbsp;
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Your patients are ready for personalised video. Are you?

If you work in healthcare, you know that each patient’s journey is unique. When it comes to communication, making patients feel valued and cared for requires more than a one-size-fits-all approach.

Personalised Video: The Remedy for Better Healthcare Communication

Each new year, marketing reports predict how big video will be as a tool for success. But video has already been a leading content format for quite some time. The real question isn’t whether video will remain dominant but why it continues to outpace other formats in engagement, accessibility, and effectiveness. As we enter 2025, it’s worth exploring how video’s supremacy is rooted in technological advancements, shifting consumer behaviours, and evolving platform preferences.
This article delves into why video is not just a fleeting trend but a permanent cornerstone of content strategy, and why it’s only going to get stronger.
We’re asking, why is video so important in 2025?
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<h2 style="margin-top: 15.95pt; margin-right: 0cm; margin-bottom: 15.95pt; padding-left: 0cm;">1. Video Technology</h2>
Accessibility for Everyone
Video creation is easier than ever, all thanks to technology. In 2025, readily available tools like AI-powered video platforms, user-friendly editing software, and automation tools have revolutionised video production. Platforms such as <a href="https://url.avanan.click/v2/r02/___https:/vidiu.com___.YXAxZTptYmEtZGlnaXRhbDphOm86OWFhMzY3Y2U2YzNjYWU1MDFkNDQ0MTE3NzE3ZjIwMjU6NzpjNDkxOjYxM2I5ZTNiZDlhZmUxMzdkZDA1YjNmNTJlZDlhNzQ5NjY5NDc3MWYzN2NmNzBlMzIzMWZlOGExODViNzc3MzY6cDpUOk4" style="color: #000000;">Vidiu</a> enable businesses of all sizes to produce polished, engaging videos without requiring extensive expertise or resources. With features like script generation, AI avatars, and interactivity, barriers to video creation are gone, opening up endless creative possibilities.
Innovative Formats Drive Engagement
The introduction of interactive video, augmented reality (AR) features and even 360° video has elevated the way audiences engage with video content. These formats create immersive experiences that not only captivate viewers but also invite them to actively participate. Imagine a product demo that lets users explore every angle of a product virtually or a training video that adapts based on user responses. This level of interactivity ensures that video content remains fresh and engaging, and the possibilities only become more advanced each year.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/2-Jan-28-2025-04-01-26-7400-PM.png" width="1200" height="630" loading="lazy" alt="2-Jan-28-2025-04-01-26-7400-PM" style="height: auto; max-width: 100%; width: 1200px;">
Better Quality and Faster Speeds
10 years ago, streaming a video often meant waiting through frustrating buffering screens, and 4K video quality was only starting to emerge. Advancements in streaming technology, such as adaptive streaming and 4K video resolution, have significantly improved the viewing experience. No more buffering or pixelated videos—viewers now enjoy seamless, high-quality content even on mobile devices. As internet speeds continue to improve globally, video consumption only becomes more accessible and enjoyable for audiences everywhere.
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<h2 style="margin-top: 15.95pt; margin-right: 0cm; margin-bottom: 15.95pt; padding-left: 0cm;">2. Social Media Algorithms and Video</h2>
<h4 style="margin-top: 15.95pt; margin-right: 0cm; margin-bottom: 15.95pt; padding-left: 0cm;">Algorithms Prefer Video</h4>
Keeping up with social media algorithms can be a challenge for marketers, but one preference is clear: video takes priority in our feeds. Whether it’s Instagram, TikTok, or LinkedIn, algorithms are designed to prioritise video content because it drives higher engagement metrics. Videos naturally increase viewing time, so, with the aim of keeping users on the platform longer, it's no wonder social media platforms promote video content the most as they compete for user attention.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/3-Jan-28-2025-04-01-56-8479-PM.png" width="1200" height="630" loading="lazy" alt="3-Jan-28-2025-04-01-56-8479-PM" style="height: auto; max-width: 100%; width: 1200px;">
Video-Centric Features
From Instagram Reels to YouTube Shorts, platforms are constantly rolling out features designed specifically for video. These tools encourage users to create and consume bite-sized video content that aligns with modern attention spans. Even traditionally text-heavy platforms like LinkedIn now feature native video posts and live-streaming capabilities, showing how video reigns across all industries including B2B marketing.
Retention and Engagement
Video’s ability to deliver information quickly and visually aligns perfectly with today’s fast-paced digital environment. People are more likely to stop scrolling for an engaging video than for static content, making it an essential tool for capturing attention in crowded feeds.
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<h2>3. Audience Engagement &amp; Behaviour</h2>
<h4>The Power of Storytelling</h4>
Video combines visuals, audio, and emotion to create a storytelling medium that resonates deeply with viewers. Whether it’s a heartfelt customer testimonial, a personalised video, or an entertaining social media clip, video has the unique ability to evoke emotions and forge connections in ways that static content simply can’t. No other medium rivals video in its ability to captivate viewers—a strength that continues to grow.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/4-Jan-28-2025-04-02-27-6346-PM.png" width="1200" height="630" loading="lazy" alt="4-Jan-28-2025-04-02-27-6346-PM" style="height: auto; max-width: 100%; width: 1200px;">
The Dominance of Short-Form Content
Platforms like TikTok and Instagram Reels have popularised the trend of short, impactful videos that pack a punch in just a few seconds. These formats cater to shrinking attention spans while still delivering compelling messages. In 2025, this trend shows no signs of slowing down, as audiences continue to crave content that is quick, digestible, and engaging. 
Mobile-First Consumption
With over 70% of video views happening on mobile devices (Statista), video fits seamlessly into the on-the-go lifestyle of modern consumers. Whether they’re commuting, waiting in line, or relaxing at home, people can easily access and engage with video content on their smartphones. This convenience ensures video remains the go-to format for digital consumption.
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<h2 style="margin-top: 15.95pt; margin-right: 0cm; margin-bottom: 15.95pt; padding-left: 0cm;">4. Business Benefits of Video</h2>
Proven ROI
Time and again, studies have shown that video drives higher conversion rates, increases click-through rates, and improves customer retention. According to recent reports, businesses using video see an average of 49% faster revenue growth than those that don’t (HereNow). It’s no wonder that marketers continue to allocate significant portions of their budgets to video campaigns.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/5-Jan-28-2025-04-02-47-8935-PM.png" width="1200" height="630" loading="lazy" alt="5-Jan-28-2025-04-02-47-8935-PM" style="height: auto; max-width: 100%; width: 1200px;">
Personalisation at Scale
Research by Salesforce shows that in 2025, 60% of consumers are expecting personalised video content from businesses. Platforms like VideoSmart specialise in creating personalised video content that speaks directly to individual viewers. Whether it’s addressing customers by name, showcasing tailored recommendations, or providing personalised financial updates, this level of customisation fosters deeper connections and enhances customer loyalty.&nbsp;
Educational Potential
Explainer videos, tutorials, and thought-leadership content are powerful tools for educating audiences in an engaging way. Complex concepts can be broken down into simple, visual narratives that are easy to understand. For businesses, this means using video not just as a marketing tool but as a resource for building trust and authority both internally and externally.
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<h2 style="margin-top: 15.95pt; margin-right: 0cm; margin-bottom: 15.95pt; padding-left: 0cm;">5. The Role of AI in Sustaining Video’s Dominance</h2>
Streamlining Production
Automation tools drastically cut the time and effort needed for video production. Tasks like scriptwriting, editing, and even subtitling can now be handled by AI, allowing teams to focus on strategy and creativity. Platforms like <a href="https://url.avanan.click/v2/r02/___https:/vidiu.com___.YXAxZTptYmEtZGlnaXRhbDphOm86OWFhMzY3Y2U2YzNjYWU1MDFkNDQ0MTE3NzE3ZjIwMjU6NzpjNDkxOjYxM2I5ZTNiZDlhZmUxMzdkZDA1YjNmNTJlZDlhNzQ5NjY5NDc3MWYzN2NmNzBlMzIzMWZlOGExODViNzc3MzY6cDpUOk4" style="color: #000000;">Vidiu</a> exemplify how AI-driven tools are making video production more efficient than ever.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/6-Jan-28-2025-04-03-12-6394-PM.png" width="1200" height="630" loading="lazy" alt="6-Jan-28-2025-04-03-12-6394-PM" style="height: auto; max-width: 100%; width: 1200px;">
Optimisation for Engagement
AI analytics provide valuable insights into viewer behaviour, helping businesses optimise their videos for maximum impact. From recommending the ideal video length to suggesting the best times to post, AI ensures that video content is not only created efficiently but also performs exceptionally well.
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<h4 style="margin-top: 15.95pt; margin-right: 0cm; margin-bottom: 15.95pt; padding-left: 0cm;">Conclusion</h4>
Video’s dominance is no coincidence. It’s the result of constant innovation, unparalleled engagement, and adaptability to evolving technology and audience behaviours. As we move further into 2025, it’s clear that video isn’t just surviving, it’s thriving.
The question for businesses isn’t whether video will remain important but how they can leverage its full potential to stay ahead in an increasingly competitive landscape. By embracing the latest tools, formats, and trends, companies can ensure that their video content continues to captivate and convert audiences for years to come.
To explore cutting-edge video solutions in 2025, contact us at <a href="mailto:hello@videosmart.com" style="color: #000000;">hello@videosmart.com</a> or discover Vidiu, our new AI-powered video creation tool, at <a href="https://url.avanan.click/v2/r02/___https:/www.vidiu.com___.YXAxZTptYmEtZGlnaXRhbDphOm86OWFhMzY3Y2U2YzNjYWU1MDFkNDQ0MTE3NzE3ZjIwMjU6NzoxOWJiOmQwYzViYjdjNTFmMjQwNjJjMTMzMDI4YzIxMThiOWJkZjViNTQxYTc2MGI4NzdiNDc4NzU5YTVlOWExMDNkMWU6cDpUOk4" style="color: #000000;">www.vidiu.com</a>.
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Each new year, marketing reports predict how big video will be as a tool for success. But video has already been a leading content format for quite some time.

The Continued Rise of Video in 2025: Why Does Video Still Reign?

For years, video has been the most powerful media form, but creating it hasn’t always been easy—it’s often costly, complex, and time-consuming. Yet, video still reigns as the most-watched content online, driving 80% of global internet traffic (Personify). Recognising the demand for video and the barriers to creating it, VideoSmart has developed Vidiu—a platform designed to empower professionals to produce high-quality, engaging videos with ease.
In this article, we’ll explore the tools, features, and use cases that make Vidiu a standout platform. But first, a message from the Founder of Vidiu, and Director of VideoSmart, Leilah Aintaoui.
“I am so proud to launch our latest SaaS tool, <a href="https://url.avanan.click/v2/___https:/www.linkedin.com/company/vidiu/___.YXAxZTptYmEtZGlnaXRhbDphOm86OTcxYjRkMmFkYzUwNWE2NTM2MzgyNzc3NTYxNjRlNTc6NjpkNjYwOmM3NGM1MWVkNjYyMzNlMDEzNjY0Zjk5ODliOGVlOGY3NmVmNGExMDgwM2YxMWZmYzZhMTE5NWFiZjE0ZjVlMTg6cDpUOk4">Vidiu</a>. This has been such a long time in the making, and we are incredibly excited. We have built a platform that sets a new standard in professional video creation. Our dedicated team has worked hard to ensure seamless usability and secure, reliable performance. This tool isn't just a product; it’s a game-changer for content creators and salespeople looking for a simple way to elevate their storytelling.
We hope you love it as much as we do - and with a roadmap of new features ahead, getting your feedback on what works, what doesn't, and what you want to see next, is so important.”
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<h4>Why Vidiu?</h4>
If you’re familiar with <a href="https://url.avanan.click/v2/___https:/www.videosmart.com/___.YXAxZTptYmEtZGlnaXRhbDphOm86OTcxYjRkMmFkYzUwNWE2NTM2MzgyNzc3NTYxNjRlNTc6NjowNTc2OjZkM2NiODdmZGMzNzlmMDc5YTgzYzFhYWJiOGQ1ZDNhMzYyOTFkZWRiNTFhNDhiOGZmYmViODBhZDZmYWM4MWQ6cDpUOk4">VideoSmart</a>, you’ll know we’re at the forefront of producing personalised and interactive videos that use cutting-edge technology to connect with audiences on a personal level. But in 2024, we’re enhancing our offering with an entirely new toolkit.
On a mission to eliminate the barriers of modern video creation, we’ve built a platform that brings simplicity and sophistication to anyone with a message to share. Designed for efficiency, Vidiu is tailored for professionals who want the freedom to create engaging, impactful videos without needing a full production team. Whether it’s a quick explainer, a product demo, a sales pitch or an internal update, Vidiu makes video simple by combining cutting-edge technology with an easy-to-navigate interface.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/02.png" width="1200" height="646" loading="lazy" alt="02" style="height: auto; max-width: 100%; width: 1200px;">
<h4>The Brand</h4>
Vidiu’s brand reflects our values: fresh, tech-forward, and approachable. The platform’s youthful, playful design complements its professional-grade capabilities, making it a place where creativity meets precision. Our aim is to keep things simple and efficient without sacrificing quality or fun—after all, video creation should be exciting! The platform’s playful touch is seen in its intuitive interface, colourful features, and vibrant animations, which make it feel approachable and enjoyable to use. At the same time, Vidiu maintains a professional edge with a strong focus on security-first features and high-quality outputs, ensuring it meets the demands of today’s businesses.
The ‘u’ in Vidiu stands for you. Our platform is designed with you at the centre of the experience, and the same goes for our messaging. With Vidiu, you’re not just creating a video—you’re creating a Vidiu, a video tailored specifically to your needs and purpose. Whether you’re showcasing a product, sharing insights, or telling a story, Vidiu empowers you to make it your own.
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<h2 style="text-align: center;">Powerful Features at Your Fingertips</h2>
So, what can you do with Vidiu? Vidiu’s features combine the latest in AI advancements with VideoSmart’s proprietary technology stack to help businesses get the most out of video.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/01.png" width="1200" height="644" loading="lazy" alt="01" style="height: auto; max-width: 100%; width: 1200px;">
<h4>Video Production: </h4>
Create a video in just 3 steps (and 3 minutes).
<ul>
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Start by choosing a background—whether it’s inserting media, picking a colour, recording your screen, or even recording yourself. This is where your Vidiu begins.
</li>
<li>
Next, decide who will narrate your video. You can opt for an AI Avatar, a recording of yourself positioned in the corner of the screen, or even generate text-to-speech audio for a polished, professional touch.
</li>
<li>
 If needed, add additional scenes, or if you’re finished, hit “Generate” to create your Vidiu. Then, send and track your Vidiu with ease! 
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</ul>
<h4>Video Hosting &amp; Sharing:</h4>
Host your Vidiu on a sleek, fully-branded landing page, complete with the option to add custom CTA buttons—empowering you to not only engage viewers but also drive meaningful action. Share your Vidiu in whichever way works best for you—whether through email, SMS, a direct link, or embed code.
<h4>Video Analytics &amp; Insights: </h4>
Stay on top of your Vidiu’s impact with real-time tracking. Your personalised dashboard gives you a detailed view of your video’s performance—tracking everything from views and clicks to key engagement metrics. With insights from the first play to the last click, you will know exactly which content hits the mark, helping you fine-tune your strategy and communicate even more effectively.
<h4>AI Video Tools:</h4>
Vidiu’s AI tools make video creation faster, smarter, and accessible to anyone. With text-to-speech for pro-quality narration and lifelike AI avatars as “virtual hosts,” you can produce polished, engaging videos anytime, anywhere—no setup needed. Whether you’re on the move or in low light, Vidiu’s tech lets you create captivating content effortlessly. And this is only the beginning; Vidiu’s AI capabilities are set to expand with even more innovative features on the way.
<h4>Best in Class Security:</h4>
Vidiu offers best-in-class security to keep your content protected. Our Cyber Essentials PLUS and ISO 27001/9001 certifications ensure rigorous standards, while multi-layer encryption safeguards sensitive data. With features like Single Sign-On, privacy controls, and custom user permissions, Vidiu provides flexibility and control over access and privacy settings. And with more security enhancements on the horizon, we’re committed to maintaining the highest level of protection.
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<h2 style="text-align: center;">How Vidiu Supports Today’s Business Landscape</h2>
Business communication should be engaging at the very least, and video is the most impactful way to make that happen. Vidiu’s versatility caters to everyone, from marketers and educators to sales teams and customer support. With video, businesses can better connect with clients, explain complex ideas, and build their brands—all within minutes.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/03.png" width="1200" height="644" loading="lazy" alt="03" style="height: auto; max-width: 100%; width: 1200px;">
<h4>Sell with Vidiu </h4>
94% of sales professionals say that video helps to build buyer confidence (Wyzowl). Vidiu makes it easy for sales teams to create compelling, personalised videos for pitches, product demos, and follow-ups, allowing them to connect with prospects in a more engaging, memorable way. By adding a human touch through narrated videos or virtual hosts, sales reps can stand out from the competition and build stronger client relationships.
<h4>Market with Vidiu</h4>
Vidiu empowers marketing teams to create engaging, ROI-driven content. With 92% of marketers reporting that video gives them a positive return on investment (Animoto), it’s clear that video is a must-have tool for impactful campaigns. The platform’s intuitive interface and time-saving AI tools allow marketers to create professional-quality videos quickly, without requiring specialised skills or resources.
<h4>Communicate with Vidiu </h4>
Vidiu simplifies communication by helping users create videos that clearly convey complex information or ideas. In fact, 78% of people say that video communication is more effective for demonstrating complex concepts (Wyzowl), making Vidiu an ideal tool for instructional, educational, or internal updates. By enabling users to add narration, visual aids, and even AI avatars, Vidiu helps ensure that key messages are both understandable and engaging, no matter the topic or audience.
<h4>Create with Vidiu </h4>
No tech skills? No problem. Vidiu is designed with simplicity in mind, allowing users to start creating professional-quality videos instantly. With Vidiu, anyone on your team can dive right in, thanks to a user-friendly interface that’s as intuitive as it is powerful. In fact, Vidiu requires no support and training to get started, meaning there’s no waiting for setup or costly onboarding sessions.
<img src="https://20378409.fs1.hubspotusercontent-na1.net/hubfs/20378409/04.png" width="1200" height="644" loading="lazy" alt="04" style="height: auto; max-width: 100%; width: 1200px;">
<h4>How to Get Started</h4>
Getting started with Vidiu is as easy as it gets. Just head to www.vidiu.co.uk and create a free account to start exploring our user-friendly video creation tools right away. With a free account, you can instantly create professional-quality videos without any hassle or setup. If you love the platform and want to unlock even more features, it’s easy to take things up a notch. Simply reach out to enquire about an enterprise account, which provides enhanced capabilities tailored for your team.
We’re excited to see how you’ll use Vidiu to tell your story and amplify your brand.
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<h4>Welcome to Vidiu. Professional Video. Made by you.</h4>
<a rel="noopener noreferrer" href="http://www.vidiu.co.uk/">www.vidiu.co.uk</a>
<a rel="noopener noreferrer" href="mailto:hello@vidiu.co.uk">hello@vidiu.co.uk</a>

On a mission to eliminate the barriers of modern video creation, we’ve built a platform that brings simplicity and sophistication to anyone with a message to share. 

Digital marketing agency providing video marketing solutions, based in London and Porto.

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